Public Light Art: A Bright Solution for Attracting Visitors During Slow Seasons
Cities worldwide are discovering the power of Public Light Art to transform urban spaces, attract visitors, and boost local economies. Whether during winter months, post-holiday slumps, or traditionally slow tourism seasons, public light installations offer a visually stunning way to increase foot traffic and spending in metropolitan areas.
The Economic Impact of Public Light Art
Public Light Art events and installations have proven to be effective economic drivers for cities. Studies and real-world examples show that when done right, these installations create vibrant public spaces that not only engage locals but also attract tourists who spend money at nearby businesses. Here are some compelling statistics:
Enlighten Canberra (Australia) saw an increase in attendance from 8,600 visitors in 2011 to 287,874 visitors in 2015, with direct expenditure rising from $600,000 to $3.35 million over the same period.
Georgetown GLOW (Washington, D.C.) has significantly increased foot traffic in the Georgetown area during the winter months, helping local businesses thrive when tourism would otherwise slow down.
On average, each visitor to a public light art event spends between $30 and $50 on dining, shopping, and entertainment, further stimulating local economies.
Why Public Light Art Works So Well
Extends Tourism Beyond Peak Seasons
Tourists and residents seek unique experiences year-round, and Public Light Art offers an engaging and visually captivating reason to visit urban areas—even in colder months or slower periods.
Enhances Public Spaces
A well-designed light installation can turn an ordinary plaza, park, or street into an Instagram-worthy destination, increasing its appeal and lengthening visitor stays in the area.
Encourages Local Business Growth
More visitors mean more potential customers for restaurants, cafes, and retail stores. Public Light installations naturally lead people to explore surrounding areas, boosting local spending.
Two Eagles Marcus: The Artist and the Vision
Two Eagles Marcus is both a visionary light artist and the name behind a brand dedicated to creating transformative Public Light Art experiences. His immersive installations go beyond visual spectacle—by integrating sound and light sequences, they evoke awe, wonder, and excitement. Each piece is designed to invite visitors into a multi-sensory world, fostering a deep emotional connection with the space around them.
His work has been showcased in the 2023, 2024, and 2025 seasons of World of Winter, the largest winter festival in the United States, held annually in Grand Rapids, Michigan. This festival draws hundreds of thousands of visitors to the city, demonstrating the power of Public Light Art in revitalizing urban areas and supporting local economies.
Cities That Have Successfully Used Public Light Art
Amsterdam Light Festival (Netherlands) – Held during winter, this festival attracts thousands of visitors to the city’s canals, boosting revenue for tour companies, hotels, and restaurants.
Lumiere London (UK) – Increases winter tourism by bringing millions of visitors to key landmarks, significantly benefiting businesses in the surrounding areas.
World of Winter (Grand Rapids, Michigan, USA) – The largest winter festival in the United States, featuring awe-inspiring light installations by Two Eagles Marcus, along with art, music, and interactive experiences that draw visitors and support the city’s economy.
The Future of Public Light Art
As more cities recognize the economic and cultural benefits of Public Light Art, investment in these projects is expected to grow. From permanent light-based art installations to seasonal festivals, these initiatives will continue to play a vital role in urban development, visitor attraction, and economic stimulation.
Conclusion: A Brighter Future for Cities
Public Light Art is more than just an artistic spectacle—it’s an economic powerhouse that transforms public spaces, boosts local businesses, and extends tourism beyond peak seasons. Cities that embrace this innovative approach will find themselves enhancing their cultural appeal while driving long-term economic growth.
At Two Eagles Marcus, we are dedicated to crafting immersive, awe-inspiring Public Light Art experiences that captivate audiences and invigorate communities.
Let’s illuminate our cities and create thriving, vibrant public spaces!